Apple packed multiple product launches into a single month, spanning iPhones, iPads, Macs, and headphones across a two-and-a-half-week window starting March 2.
iPhones, iPads, and the MacBook Lineup
The iPhone 17e arrived first, priced at $599 and available from March 11. It runs on the A19 chip — the same found in the base iPhone 17 — and ships with 256GB of storage, double the entry-level capacity of its predecessor.
The biggest departure from the previous budget model is the addition of MagSafe and Qi2, enabling wireless charging at up to 15W. The camera stays at 48 megapixels, matching the iPhone 16e.
According to the announcement, the phone carries Apple‘s C1X modem, described as up to 2x faster than the C1 in the iPhone 16e and using 30% less energy than the modem in an iPhone 16 Pro. It comes in black, white, and soft pink.
The M4 iPad Air launched the same day at unchanged prices — $599 for the 11-inch and $799 for the 13-inch. Educational customers receive a $50 discount.
The new chip makes it 30% faster than the M3 version and 2.3x faster than the M1 model. Unified memory rises to 12GB, a 50% increase, with memory bandwidth now reaching 120GB/s. The device packs an 8-core CPU and 9-core GPU and ships in storage options from 128GB up to 1TB.
Pro Laptops, a Budget Mac, and Premium Headphones
On March 3, Apple announced updated MacBook Pro models carrying the new M5 Pro and M5 Max chips. The company says these processors handle LLM prompt processing up to 4x faster than their M4 counterparts and AI image generation up to 8x faster than M1 Pro and M1 Max.
Read/write performance doubles over the previous generation. Base storage starts at 1TB for the M5 Pro configuration and 2TB for the M5 Max. Battery life reaches up to 24 hours, with a 96W or higher USB-C adapter delivering a 50% charge in 30 minutes.
The 14-inch MacBook Pro with M5 Pro starts at $2,199. The 16-inch model begins at $2,699. Both support Thunderbolt 5 and include a six-speaker sound system.
The following day, Apple introduced the MacBook Neo — a lower-cost MacBook built on a chip similar to those used in iPhone and iPad devices.
The same March 3 announcement also covered a new Studio Display and Studio Display XDR.
On March 14, Apple dropped an unscheduled announcement: the AirPods Max 2, the follow-up to premium headphones that originally launched in 2020.
Photo by Pixabay
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